Venture Creation & Management “Build Your Business�? – Technical Studies

Minimum credits: 67
Length: 4 semesters (2 years), if suggested full-time course sequence is followed
Career opportunities: Earnings for small business owners will vary based on location, type of business, etc. The top five high-growth businesses 2015 were: IT, Advertising & Marketing, Business Products & Services, Health, and Software. (Source: Kauffman Foundation)
Since the recession of 2009-11, small businesses have accounted for 67% of net new jobs. (Source: US Small Business Association)
Division: Arts, Sciences, & Business
Contact: 434.797.8440 or 434.797.8474

The Venture Creation degree program teaches students the skills to launch and manage their own viable small business venture. The program consists of a 20-credit core curriculum of financial, marketing, management, and IT courses and a customized menu of courses in specialty skill areas, such as Hospitality, Air Conditioning, Auto Body, Drafting, Welding, Cosmetology, Child Care, Digital Art & Design, Digital Photography, Website Design, etc. Additional electives may include courses to enhance the student's entrepreneurial skills, such as Buying, Retailing, Internet Marketing, Professional Selling, Supervision, Business Law, Web Design, etc. Students must select electives with approval of the program advisor to develop a true skill set associated with operating an independent business venture.

Program Outcomes
Graduates of this program will be able to:
1. Perform a service or generate a product that can feasibly be marketed as the foundation of a business venture;
2. Create a business plan that can be used to start & fund a small business start-up or expansion;
3. Perform small business accounting tasks & understand the forms & documents associated with managing a small business accounting system;
4. Demonstrate human relationship skills used to successfully interrelate with customers, associates, employees, & superiors in a business setting;
5. Understand essential legal & regulatory requirements for small business;
6. Recognize the features, advantages, & disadvantages of business ownership categories (e.g., proprietorship, partnership, corporation, etc.); and
7. Develop marketing strategies for successful products and services.


For more information consult the College Catalog

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(Student Worksheet)


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