Staff Contact:

Andrea J. Burney, APR

Director of  Public Relations



Businessman Wally Amos

Wally "Famous Amos" Amos of cookie fame will discuss his business philosophy at DCC on Oct. 11, 2012.

DANVILLE, VA, September 24, 2012 – “The Cookie Never Crumbles? will be the topic for entrepreneur Wally "Famous Amos" Amos, when he brings his brand of wisdom and humor to Danville Community College on Thursday, October 11. Sponsored by the Barkhouser Free Enterprise Center at DCC, the presentation will be held in Oliver Hall(auditorium in the Temple Building), and will be open to the public.

Following Amos’ lecture, the first annual DCC Small Business Hall of Fame Induction will be held at 12:30 p.m. The six inductees include:
Charlie Adams, owner of Belmont Estate
Scott Chaney, Piedmont Printing & Graphics
Alan Dalton, Dalton Photography
Sid Dewberry, Dewberry, Inc.
Stuart Jennings, Precision Electronics
Sylvia Josey, Kid’s Stuff & Your Stuff Consignments

Wally Amos is described as a man of wisdom, humor, and joy. He says he has learned the greatest secret in life is: “You can be happy no matter what.? At DCC, Amos plans to share his inspiring collection of "recipes," and discuss how adversarial situations are often “blessings in disguise?, and how the lessons learned in life sometimes come from the most unexpected places. The Cookie Never Crumbles presentation represents Amos’ philosophy, and he will share, through touching, hilarious and thought provoking stories, how others can adopt this same philosophy.

From his childhood, through his days in the entertainment business, to the creation and loss of "Famous Amos" cookies, and to his current way of life, Amos struggled, adapted, and finally triumphed. His inspirational advice will make audiences laugh, dream and think.

As the founder of Famous Amos Cookies in 1975 and “father? of the gourmet chocolate chip cookie industry, he has used his fame to support educational causes. Amos served as the national spokesman for Literacy Volunteers of America from 1979 until 2002 when the organization merged with Laubach Literacy Council to create ProLiteracy Worldwide. He now refers to himself as a Literacy Advocate. He also serves as a board member of the National Center for Family Literacy and Communities in Schools. In addition, he serves as Chairman of the Chip & Cookie Read It Loud! Foundation.

Amos’ most recent venture is Chip & Cookie, a cookie boutique located in Waikiki and Kailua, Hawaii, and online at Chip & Cookie features five flavors of cookies from his original recipe and the Chip& Cookie characters, the venture’s mascots that were created by Christine Harris-Amos. Wally and Christine created the Read It Loud! Foundation in 2005 ( In 2008, a three-year public-private partnership with The Center for the Book in the Library of Congress was formed to stimulate 5 million parents nationwide to read to their children every day. Wally also co-founded the Uncle Wally’s Muffin Company which produces a full line of muffins.

Wally Amos has received many honors and awards. He gave the shirt off his back and his battered Panama hat to the Smithsonian Institution’s Business Americana Collection. He has been inducted into the Babson College Academy of Distinguished Entrepreneurs, and he received the Horatio Alger Award, The President’s Award for Entrepreneurial Excellence, and The National Literacy Honors Award.

Wally is also an author who has written eight books; his autobiography, The Famous Amos Story: The Face That Launched A Thousand Chips, The Power In You: Ten Secret Ingredients To Inner Strength, Man With No Name: Turn Lemons Into Lemonade, Watermelon Magic: Seeds of Wisdom, Slices of Life, The Cookie Never Crumbles: Inspirational Recipes for Every Day Living, Be Positive, Be Positive!: Insights Into How To Live A Joy-filled and Inspiring Life, The Power In Self-Esteem: How To Discover And Fulfill Your Life Dreams and Live An Inspiring Life: Ten Secret Ingredients for Inner Strength.

Over the years, Wally Amos has acted in a number of network sitcoms and appeared on hundreds of interview shows, news programs, educational programs and commercials. On the lecture circuit, he addresses audiences at corporations, industry associations and universities with his inspiring “do it? positive attitude.

Following Amos’ presentation, he will have a book signing. While the event is open to the public and offered free of charge, seating is limited in Oliver Hall. For more information, contact Dr. Vince Decker, Professor of Business Management, at 434.797.8470, or David Bonebright, Professor of Marketing and Business Management, at 434.797.8529, or click here.


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