Marketing - Electronic Commerce Specialization


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Contact: Dr. Vince Decker, Professor of Business Management,, 434.797.8470

David Bonebright, Professor of Business Management and Marketing,, 434.797.8529

Length of Program: A full-time student may complete this program in four semesters.

Purpose: The Marketing – Electronic Commerce Specialization program is designed for students who are interested in employment in the fields of Web design and Internet marketing in business-to-business (B2B) and business-to-consumer (B2C) transactions. This degree program is a blend of business, marketing, and information technology courses. Persons seeking initial employment in the electronic commerce field or already employed in a related area and seeking advancement may benefit from this program.

Occupational Objectives: Students completing the marketing degree with a concentration in electronic commerce will have the skills needed to take a leadership role in the development and/ or management of electronic commerce activities in a variety of workplace settings. In addition to being trained specifically in electronic commerce, graduates of this program will be prepared for possible employment opportunities in a variety of management and marketing positions. The following occupational titles represent examples of possible employment opportunities for graduates with an electronic commerce specialization:

  • Web Designer / Developer
  • Sales Representative
  • E-Business Account Manager
  • Management Trainee
  • Internet Service Provider
  • Department Manager
  • Web Sales
  • Support Coordinator
  • Direct Marketer
  • Administrative Assistant
  • Internet Entrepreneur
  • Web Site Development and Maintenance
  • Specialist Production
  • Supervisor
  • Internet Marketer
  • Search Engine Optimization
  • Small Business Owner/Manager
  • Other Related E-Commerce Occupations
  • Other Related Marketing Occupations
  • Office Manager

Admission Requirements: In addition to the requirements established for the College, entry into this program requires completion of four units of high school English and one unit of high school mathematics. If you meet the general admission requirements, a counselor will discuss with you the strengths and weaknesses of your academic background and your strengths and weaknesses as revealed by an appropriate placement test. You may correct any deficiencies in academic preparation in the College’s developmental studies program.

Program Description: The program includes technical courses in marketing, information technology, business management, and general education courses. Instruction will include both theoretical concepts and practical applications needed for further success in marketing and e-commerce. You are urged to consult with the counseling office to plan your program. Since this program has several elective courses, you must work with your academic advisor in planning your program and selecting electives. Upon satisfactory completion of the program, you will be awarded the Associate of Applied Science Degree (AAS) in Marketing with an Electronic Commerce Specialization.

Program Requirements: To receive the Associate of Applied Science in Marketing with an Electronic Commerce Specialization, you will need to complete 66 credits with a grade point average of 2.00 or better. The outline on the following page represents a typical order of courses taken by full-time students.

Course Sequence      
First Semester      
AST 117   Keyboarding for Computer Usage 1 0 1
BUS 100   Introduction to Business 3 0 3
BUS 121 Business Mathematics I 3 0 3
ENG 111   College Composition I 3 0 3
ITE 115   Intro. to Computer Applications & Concepts 3 0 3
MKT 100   Principles of Marketing 3 0 3
SDV 100   College Success Skills 1 0 1
Total 17 0 17
Second Semester          
BUS 200   Principles of Management 3 0 3
ITD 110   Web Design I 3 0 3
MKT 281   Principles of Internet Marketing 3 0 3
ECO 120   Survey of Economics 3 0 3
HLT/PED Elective 0 2 1
    E-Commerce Elective* 3 0 3
Total 15 2 16
Third Semester      
ACC 111   Accounting I 3 0 3
BIO 100   Basic Human Biology 3 0 3
    2 - E-Commerce Elective (3 credits each)* 6 0 6
MKT 216   Retail Organization & Management 3 0 3
MKT 228   Promotion 3 0 3
Total 18 0 18
Fourth Semester      
BUS 108   Business Etiquette 1 0 1
BUS 149   Workplace Ethics 1 0 1
    E-Commerce Elective* 3 0 3
HUM 198   Seminar and Project in Humanities 3 0 3
MKT 170   Customer Service 1 0 1
MKT 298
MKT 297
  Seminar & Project in Marketing OR
Cooperative Education



MKT 110   Principles of Selling 3 0 3
Total     15 0 15


E-Commerce Electives:      
Number   Course Title Prerequisite(s)
ENG 123   Writing for the Web ENG 111 or 115
ITD 112   Designing Web Page Graphics ITD 110
ITD 210   Web Page Design II ITD 110
ITD 212   Interactive Web Design ITD 110
ITE 130   Intro to Internet Services None
ITE 150   Desktop Database Software ITE 115
ITE 182   User Support / Help Desk Principles ITE 115
ITP 100   Software Design ITE 115
ITP 140 Client Side Scripting ITP 100
MKT 284   Social Media Marketing MKT 100
ITP 120 Java Programming ITP 100
ITP 100   Software Design ITD 115
ITD 115   Web Page Design & Site Mgmt ITE 115
PHT 100   Intro to Photography None
PHT 101   Photography I None


Total Minimum Credits for the Associate of Applied
Science Degree in Marketing, Track 3
(E-Commerce Specialization)...................................................................................................................................................66 

1008 South Main St., Danville, VA 24541  |  434.797.2222  |  434.688.0136 (vp)  |  FAX: 434.797.8514  |  Toll-Free: 1.800.560.4291
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