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Marketing - Electronic Commerce Specialization

Award: ASSOCIATE OF APPLIED SCIENCE

Contact: Vince Decker, Professor of Business Management, vdecker@dcc.vccs.edu, 434.797.8470

David Bonebright, Associate Professor of Business Management and Marketing, dbonebright@dcc.vccs.edu, 434.797.8529

Length of Program: A full-time student may complete this program in four semesters.

Purpose: The Marketing – Electronic Commerce Specialization program is designed for students who are interested in employment in the fields of Web design and Internet marketing in business-to-business (B2B) and business-to-consumer (B2C) transactions. This degree program is a blend of business, marketing, and information technology courses. Persons seeking initial employment in the electronic commerce field or already employed in a related area and seeking advancement may benefit from this program.

Occupational Objectives: Students completing the marketing degree with a concentration in electronic commerce will have the skills needed to take a leadership role in the development and/ or management of electronic commerce activities in a variety of workplace settings. In addition to being trained specifically in electronic commerce, graduates of this program will be prepared for possible employment opportunities in a variety of management and marketing positions. The following occupational titles represent examples of possible employment opportunities for graduates with an electronic commerce specialization:

Web Designer / Developer Sales Representative E-Business Account Manager Management Trainee Internet Service Provider Department Manager Web Sales

Support Coordinator Direct Marketer Administrative Assistant Internet Entrepreneur Web Site Development and Maintenance Specialist Production Supervisor

Internet Marketer  Search Engine Optimization Small Business Owner/Manager Other Related E-Commerce Occupations Other Related Marketing Occupations Office Manager

Admission Requirements: In addition to the requirements established for the College, entry into this program requires completion of four units of high school English and one unit of high school mathematics. If you meet the general admission requirements, a counselor will discuss with you the strengths and weaknesses of your academic background and your strengths and weaknesses as revealed by an appropriate placement test. You may correct any deficiencies in academic preparation in the College’s developmental studies program.

Program Description: The program includes technical courses in marketing, information technology, business management, and general education courses. Instruction will include both theoretical concepts and practical applications needed for further success in marketing and e-commerce. You are urged to consult with the counseling office to plan your program. Since this program has several elective courses, you must work with your academic advisor in planning your program and selecting electives. Upon satisfactory completion of the program, you will be awarded the Associate of Applied Science Degree (AAS) in Business Management (Major: Marketing with an Electronic Commerce Specialization).

Program Requirements: To receive the Associate of Applied Science in Business Management (Major: Marketing with an Electronic Commerce Specialization), you will need to complete 69 credits with a grade point average of 2.00 or better. The outline on the following page represents a typical order of courses taken by full-time students.