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Marketing - Consumer Marketing

Award: ASSOCIATE OF APPLIED SCIENCE

Contact: David Bonebright, Associate Professor of Business Management and Marketing, dbonebright@dcc.vccs.edu, 434.797.8529

Length of Program: A full-time student may complete this program in four semesters.

Purpose: The Marketing program is designed for students who are preparing for full-time employment in merchandising, retailing or related marketing occupations. Persons seeking initial employment in Marketing or those already employed in Marketing and seeking advancement may benefit from this program.

Occupational Objectives: Students completing the marketing degree with a concentration in electronic commerce will have the skills needed to take a leadership role in the development and/ or management of electronic commerce activities in a variety of workplace settings. In addition to being trained specifically in electronic commerce, graduates of this program will be prepared for possible employment opportunities in a variety of management and marketing positions. The following occupational titles represent examples of possible employment opportunities for graduates with an electronic commerce specialization:

Sales Representative Management Trainee Department Manager Buyer and Assistant Buyer Manager

Direct Marketer Administrative Assistant Entrepreneur Supervisor Real Estate Sales Insurance Sales

Manager Trainee Department Manager Small Business Owner/Manager Other Related Marketing Occupations Office Manager

Admission Requirements: In addition to the requirements established for the College, entry into this program requires completion of four units of high school English and one unit of high school mathematics. If you meet the general admission requirements, a counselor will discuss with you the strengths and weaknesses of your academic background and your strengths and weaknesses as revealed by an appropriate placement test. You may correct any deficiencies in academic preparation in the College’s developmental studies program.

Program Description: The program includes technical courses in marketing, related business courses and general education courses. Instruction will include both the theoretical concepts and practical applications needed for further success in Marketing. You are urged to consult with the Counseling Office and a faculty advisor in planning your program and selecting electives. Upon satisfactory completion of the program, you will be awarded the Associate of Applied Science in Marketing.

Program Requirements: To receive the Associate of Applied Science in Marketing, you will need to complete 69 credits with a grade point average of 2.00 or better. The outline on the following page represents a typical order of courses taken by full-time students.