Marketing - Marketing Specialization


Click here to View Business Management and Marketing Program Outcomes and Objectives

Contact: David Bonebright, Professor of Business Management and Marketing,, 434.797.8529

Length of Program: A full-time student may complete this program in four semesters.

Purpose: The Marketing program is designed for students who are preparing for full-time employment in merchandising, retailing or related marketing occupations. Persons seeking initial employment in Marketing or those already employed in Marketing and seeking advancement may benefit from this program.

Occupational Objectives: Students completing the marketing degree with a concentration in electronic commerce will have the skills needed to take a leadership role in the development and/ or management of electronic commerce activities in a variety of workplace settings. In addition to being trained specifically in electronic commerce, graduates of this program will be prepared for possible employment opportunities in a variety of management and marketing positions. The following occupational titles represent examples of possible employment opportunities for graduates with an electronic commerce specialization:

DCC Business/Marketing Student
  • Sales Representative
  • Management Trainee
  • Department Manager
  • Buyer and Assistant
  • Buyer Manager
  • Direct Marketer
  • Administrative Assistant
  • Entrepreneur
  • Supervisor
  • Real Estate Sales
  • Insurance Sales
  • Manager Trainee
  • Department Manager
  • Small Business Owner/Manager
  • Other Related Marketing Occupations
  • Office Manager

Admission Requirements: In addition to the requirements established for the College, entry into this program requires completion of four units of high school English and one unit of high school mathematics. If you meet the general admission requirements, a counselor will discuss with you the strengths and weaknesses of your academic background and your strengths and weaknesses as revealed by an appropriate placement test. You may correct any deficiencies in academic preparation in the College’s developmental studies program.

Program Description: The program includes technical courses in marketing, related business courses and general education courses. Instruction will include both the theoretical concepts and practical applications needed for further success in Marketing. You are urged to consult with the Counseling Office and a faculty advisor in planning your program and selecting electives. Upon satisfactory completion of the program, you will be awarded the Associate of Applied Science in Marketing.

Program Requirements: To receive the Associate of Applied Science in Marketing, you will need to complete 66 credits with a grade point average of 2.00 or better. The outline on the following page represents a typical order of courses taken by full-time students.

Course Sequence
First Semester      
AST 117   Keyboarding for Computer Usage 1 0 1
BUS 100   Introduction to Business 3 0 3
BUS 121 Business Mathematics I 3 0 3
ENG 111   College Composition I 3 0 3
ITE 115   Intro. to Computer Applications & Concepts 3 2 3
MKT 100   Principles of Marketing 3 0 3
SDV 100   College Success Skills 1 0 1
Total     17 0 17
Second Semester      
BUS 200   Principles of Management 3 0 3
BUS 122   Business Mathematics II 3 0 3
MKT 110   Principles of Selling 3 0 3
BUS 236   Communications in Management 3 0 3
ITE 215 Advanced Computer Applications & Integration 4 0 4
Total     16 0 16
Third Semester      
ACC 111   Accounting I 3 0 3
BIO 100 Basic Human Biology 3 0 3
ECO 120   Survey of Economics 3 0 3
HLT/PED   Approved Wellness Elective 0 2 1
MKT 216   Retail Organization & Management 3 0 3
MKT 228   Promotion 3 0 3
Total     15 2 16
Fourth Semester      
ACC 110   Introduction to Computerized Accounting 2 0 2
BUS 108   Business Etiquette 1 0 1
BUS 149   Workplace Ethics 1 0 1
HUM 198   Seminar and Project in Humanities 3 0 3
MKT 170   Customer Service 1 0 1
MKT 227   Merchandise Buying and  Control 3 0 3
MKT 298/
MKT 297
  Seminar and Project in Marketing OR
Cooperative Education



MKT 281   Principles of Internet Marketing 1 0 1
Total     15 0 15

Total Minimum Credits for the Associate of Applied
Science Degree in Marketing......................................................................................................66


1008 South Main St., Danville, VA 24541  |  434.797.2222  |  434.688.0136 (vp)  |  FAX: 434.797.8514  |  Toll-Free: 1.800.560.4291
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